If your film is lucky enough to be invited to Sundance, what do you need to succeed? I reached out to past Sundance directors and industry veterans for their perspectives. While some of this advice is Sundance specific, much of it can be applied to doc makers headed to SXSW, Tribeca, Hot Docs, TIFF or other festivals.

Do you need a publicist?

Morgan Spurlock (Super Size Me): The best decision I made going into my first Sundance in 2004 was hiring David Magdael as our publicist.  He’s been there before.  He knew the lay of the land, and he was a calming presence.  He really helped us craft a press strategy and he knew when to offer sound advice.  He’s still my publicist.  I’m never letting him go.
Continue reading…

---